How we love to work with our dear friends B-reel, who we should be calling family after more than 5 years of close work together. We executed this fine experience with them for Muji. Muji is the brand for minimalist household goods.

The site was designed as a part of the campaign for the release of their new air purifier for the Asian market. The site is a fully custom animated experience that is simple, elegant and pure, just like the product and the brand.