Anomaly NYC created a campaign centered around the Carhartt lover — what they do and what they wear doing it. Beautiful hand drawn  blueprints teach how to build three construction projects: a doghouse, a sled, and a fire table. The microsite served a home for these,  providing the possibility to download/print the blueprints, suggests what to wear when you break ground, and enables users to search for the nearest Carhartt retailer.

Webby Awards2014 Webby Honoree!